Tag: VVC

What Your Codec Will Cost You: Robert J.L. Moore Talks Avanci Video Codec Patent Pool Launch

Streamingmedia | Oct 25, 2023 | ,

Avanci Video, founded by Marconi in 2017, provides a licensing platform of AV1, HEVC, VVC, MPEG-DASH, and VP9 to reduce risk for content providers. Licensors LG and Huawei contribute, while internet streaming companies are targeted for MPEG-DASH and H.264/H.265. The platform levels the playing field and provides regular, predictable returns for licensors.Avanci Video, founded by Marconi in 2017, provides a licensing platform of AV1, HEVC, VVC, MPEG-DASH, and VP9 to reduce risk for content providers. Licensors LG and Huawei contribute, while internet streaming companies are targeted for MPEG-DASH and H.264/H.265. The platform levels the playing field and provides regular, predictable returns for licensors.

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Tests of Live VVC 8K 60fps Encoding Detailed & Demoed At IBC 2023

8K Association | Oct 9, 2023 |

This paper presents a VVC/H.266 encoder capable of 8Kp60 10-bit HDR real-time encoding with 24% lower bitrate than SpinHEVC. Tests on Intel Xeon Scalable Processors showed up to 70 fps at 30 Mbps and 40 Mbps at 60 fps for 8K video, proving its viability. It had minimal latency and MS-SSIM study revealed higher quality compared to HEVC and AV1. Future research will optimise it further.This paper presents a VVC/H.266 encoder capable of 8Kp60 10-bit HDR real-time encoding with 24% lower bitrate than SpinHEVC. Tests on Intel Xeon Scalable Processors showed up to 70 fps at 30 Mbps and 40 Mbps at 60 fps for 8K video, proving its viability. It had minimal latency and MS-SSIM study revealed higher quality compared to HEVC and AV1. Future research will optimise it further.

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VVC: Open-GOP Resolution Switching

Bitmovin | Sep 9, 2023 | ,

Fraunhofer HHI, Spin Digital and Bitmovin present a new feature for VVC – Open-GOP resolution switching. It improves coding performance, enables seamless streaming and prediction from forward and backward frames. The closed-GOP configuration is widely used in streaming applications, while an open-GOP provides better coding performance, reduce bitrate and use CRA points to start decoding without resetting the decoder.Fraunhofer HHI, Spin Digital and Bitmovin present a new feature for VVC – Open-GOP resolution switching. It improves coding performance, enables seamless streaming and prediction from forward and backward frames. The closed-GOP configuration is widely used in streaming applications, while an open-GOP provides better coding performance, reduce bitrate and use CRA points to start decoding without resetting the decoder.

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Video Codec Quick Reference Guide

Streaming Learning Center | Aug 22, 2023 |

H.264 is the top codec with 72% usage rate in 2023. VP9 has the highest browser penetration, while HEVC leads in usage. AV1 has 70.45% browser support but costly encoding. VVC and LCEVC launched in 2020 and 2030 respectively; HEVC jumps from 18-44% and LCEVC is expected to have 40% attach rate by 2030. VIA LA owns H.264 and VP9, HEVC has two pools, AV1 is run by Sisvel, VVC owned by VIA LA/Access Advance and LCEVC royalty paid by publisher.

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Video Codec Quick Reference Guide

Streaming Learning Center | Aug 15, 2023 |

LCEVC is a royalty-free, efficient video codec that offers improved encoding efficiency (22%) and faster encoding times (3X). VP9 browser penetration leads the way but usage is expected to regress over the next 7 years. AV1 has 70.45% of browsers but restricted licensing prevents its 2% usage. VVC requires hardware support for encode/decode, while LCEVC runs on existing hardware and is licenced by V-Nova with no patent pool fees.

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The State of VVC Adoption and Implementation

StreamingMedia | Aug 2, 2023 |

The State of VVC Adoption and Implementation VIDEO Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer creates a model home or two to spur interest, but no one buys until at least the first few homes are completed. Adventurous first movers take the leap, spawning additional lookie-loos who turn into buyers and generate more moving vans and trampled yards. Months or years later, all of the homes are completed and occupied; trees, shrubs, and flower gardens are growing; and the development becomes a mature neighborhood. I recently participated in a panel on VVC at Streaming Media East . Where is VVC in the codec adoption process ? Well, the roads, storm drains, and sewage systems are all in, and there’s even a model home or two. If you read the tea leaves, you know that VVC has location,…

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Unlocking the Promise of 4K Streaming Through VVC Adoption

Jul 31, 2023 |

VVC, the latest in video coding technology, delivers superior quality video streaming at cost savings and reduced energy consumption for streaming. AI can further reduce energy consumption by optimizing encoding and predicting network conditions. VVC halves the file size of a 4K video without losing quality and can meet future expectations for video compression.

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Rethink TV’s Alex Davies Talks New M&E Codecs Market Forecast

Jul 17, 2023 |

Rethink TV’s Alex Davies Talks New M&E Codecs Market Forecast VIDEO Jan Ozer: I’m here today with Alex Davies, Senior Analyst with Rethink Technology Research, who just issued an updated report, Media and Entertainment Codecs Market Forecast 2023-2030 . We reported on the previous edition of this report back when it came out in 2021. So tell us about this report. Alex Davies: The original report was a big project. This one is a lighter update, based on a similar timeline. We realized that we hadn’t officially updated the timeline for a while. Part of that was building on a bunch of the changes in the video devices forecasts and projections that have taken place since COVID. Jan Ozer: Let’s start with an overview of the timeline chart. Alex Davies: There are two parts to this forecast. The first part is the timeline. You have to start with an idea of what you think the market is going to look like. And part …

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Content Royalties for Video Codecs: Fact or Fiction?

Jul 4, 2023 | ,

(Author’s note: This article was co-authored by Jan Ozer and attorney Robert J.L. Moore . Also, this article was written before the consolidation of MPEG LA and Via Licensing and updated.) Much of the hostility relating to codecs like HEVC and VVC relates to the threat of patent royalties, whether real or imagined. The reality is that nearly all royalties are paid by companies like Apple and Samsung, which sell consumer electronic devices and profit greatly from the video-related capabilities these codecs afford their products. In contrast, content royalties for video codecs generally apply in only a few well-defined cases. This reality hasn’t stopped video publishers from delaying the widespread use of HEVC or journalists from fawning and gushing over the supposed “open source and royalty-free” AV1. To set the record straight, this article reviews when and where content royalties apply with H.264, VP9, HEVC, AV1, VVC, and LCEVC. We’ll share what we know and what we …

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Content Royalties for Video Codecs: Fact or Fiction?

Jul 2, 2023 | ,

(Author’s note: This article was co-authored by Jan Ozer and attorney Robert J.L. Moore . Also, this article was written before the consolidation of MPEG LA and Via Licensing and updated.) Much of the hostility relating to codecs like HEVC and VVC relates to the threat of patent royalties, whether real or imagined. The reality is that nearly all royalties are paid by companies like Apple and Samsung, which sell consumer electronic devices and profit greatly from the video-related capabilities these codecs afford their products. In contrast, content royalties for video codecs generally apply in only a few well-defined cases. This reality hasn’t stopped video publishers from delaying the widespread use of HEVC or journalists from fawning and gushing over the supposed “open source and royalty-free” AV1. To set the record straight, this article reviews when and where content royalties apply with H.264, VP9, HEVC, AV1, VVC, and LCEVC. We’ll share what we know and what we …

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