Tag: YouTube

Data: Twitch Viewing Down 5% YoY

advanced | Sep 22, 2023 |

Twitch viewership is decreasing, with avg. concurrent channels down from 105,000 in 2021 to 92,500 in 2023. YouTube and KICK are increasingly popular, with hours watched up 32% and 44% respectively. To stay ahead of user preferences, competition is rising in the live streaming industry.Twitch viewership is decreasing, with avg. concurrent channels down from 105,000 in 2021 to 92,500 in 2023. YouTube and KICK are increasingly popular, with hours watched up 32% and 44% respectively. To stay ahead of user preferences, competition is rising in the live streaming industry.

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YouTube to Introduce Gen AI-Based Dream Screen Next Year

MediaPost | Sep 21, 2023 |

YouTube is introducing GAI to simplify video creation. Features such as AI-generated backgrounds, personalized topics, AI Music Principles, a dubbing tool and the YouTube Create app enable easier video production. More viewers are expected with 70 billion daily views in January 2023.YouTube is introducing GAI to simplify video creation. Features such as AI-generated backgrounds, personalized topics, AI Music Principles, a dubbing tool and the YouTube Create app enable easier video production. More viewers are expected with 70 billion daily views in January 2023.

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YouTube to Introduce Gen AI-Based Dream Screen Next Year

MediaPost | Sep 21, 2023 |

YouTube is introducing GAI to simplify video creation. Features such as AI-generated backgrounds, personalized topics, AI Music Principles, a dubbing tool and the YouTube Create app enable easier video production. More viewers are expected with 70 billion daily views in January 2023.YouTube is introducing GAI to simplify video creation. Features such as AI-generated backgrounds, personalized topics, AI Music Principles, a dubbing tool and the YouTube Create app enable easier video production. More viewers are expected with 70 billion daily views in January 2023.

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Back-To-School: Streaming Declines, Broadcast/Cable Gain

MediaPost | Sep 20, 2023 |

August saw a 7 point year-over-year rise in streaming TV viewing. Broadcast and cable viewership, led by viewers aged 65+, also increased from July. YouTube, Netflix, Hulu, Prime Video, Disney+, Peacock (1.2%) and Paramount+ (1.1%) saw growth due to hit summer content.August saw a 7 point year-over-year rise in streaming TV viewing. Broadcast and cable viewership, led by viewers aged 65+, also increased from July. YouTube, Netflix, Hulu, Prime Video, Disney+, Peacock (1.2%) and Paramount+ (1.1%) saw growth due to hit summer content.

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Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency

TV News Check | Sep 20, 2023 | ,

US JIC has created certification process for ads as an alternative currency. Several media companies, including NBCU & Paramount, have already switched to new currency. Full certification will be granted in 2024. Companies such as Innovid are discussing possible partnership with the JIC. Certification process includes data evaluation and access to first-party data. Key players have joined initiative; Disney, YouTube, Netflix & Amazon yet to join. Partners will work together for modern currency system.US JIC has created certification process for ads as an alternative currency. Several media companies, including NBCU & Paramount, have already switched to new currency. Full certification will be granted in 2024. Companies such as Innovid are discussing possible partnership with the JIC. Certification process includes data evaluation and access to first-party data. Key players have joined initiative; Disney, YouTube, Netflix & Amazon yet to join. Partners will work together for modern currency system.

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Brandcast 2023: Media Buyers Share Their Perspectives on Whether “YouTube Can Do it All”

Mediaweek | Sep 17, 2023 | ,

YouTube Brandcast 2023 revealed latest trends for video streaming, AI-powered precision, pause experience and more, showing that they offer a turnkey solution with mass audiences and niche content to achieve tangible brand and sales results.YouTube Brandcast 2023 revealed latest trends for video streaming, AI-powered precision, pause experience and more, showing that they offer a turnkey solution with mass audiences and niche content to achieve tangible brand and sales results.

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Brandcast 2023: Media Buyers Share Their Perspectives on Whether “YouTube Can Do it All”

Mediaweek | Sep 17, 2023 | ,

YouTube Brandcast 2023 revealed latest trends for video streaming, AI-powered precision, pause experience and more, showing that they offer a turnkey solution with mass audiences and niche content to achieve tangible brand and sales results.YouTube Brandcast 2023 revealed latest trends for video streaming, AI-powered precision, pause experience and more, showing that they offer a turnkey solution with mass audiences and niche content to achieve tangible brand and sales results.

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YouTube Now Competes with Networks. So Networks Should Cut YouTube

Adexchanger | Sep 12, 2023 | ,

Networks should stop licensing agreements with YouTube, and instead focus on their own streaming platforms. This will help protect strategic position, offer a better user experience, manage data and monetise content better than YouTube. It’s time to cut ties before having similar effects as Google or Facebook.Networks should stop licensing agreements with YouTube, and instead focus on their own streaming platforms. This will help protect strategic position, offer a better user experience, manage data and monetise content better than YouTube. It’s time to cut ties before having similar effects as Google or Facebook.

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YouTube Scores a Touchdown During Week One of Its NFL Sunday Ticket Coverage

Tubefilter | Sep 11, 2023 | ,

NFL fans praised YouTube’s Sunday Ticket package for its stream quality, user experience, multiview options, and streamlined login process. Technical delays only lagged 10 seconds. NFL stars and influencers will create series to solidify YouTube as the home of regular-season football.NFL fans praised YouTube’s Sunday Ticket package for its stream quality, user experience, multiview options, and streamlined login process. Technical delays only lagged 10 seconds. NFL stars and influencers will create series to solidify YouTube as the home of regular-season football.

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NFL Sunday Ticket on YouTube TV Showing Only Minimal Delay, Users Report

Digital | Sep 10, 2023 | ,

YouTube TV and Google offer NFL Sunday Ticket package with livestreams having under 20 second time lag. Prices and bundles vary and eligible subscribers have access to four months of theMax tier without ads for free.YouTube TV and Google offer NFL Sunday Ticket package with livestreams having under 20 second time lag. Prices and bundles vary and eligible subscribers have access to four months of theMax tier without ads for free.

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YouTube TV, Fubo, Roku, & More Tell the FCC Not to Turn Them Into Cable TV Companies as ABC, CBS, FOX, & NBC Owners’ Demand

Cord Cutters News | Sep 8, 2023 | ,

Cord cutting services, such as YouTube TV and Fubo, are opposing FCC regulations which could lead to higher prices and blackouts. If the regulation is enforced, consumers may see an increase in live TV streaming prices.Cord cutting services, such as YouTube TV and Fubo, are opposing FCC regulations which could lead to higher prices and blackouts. If the regulation is enforced, consumers may see an increase in live TV streaming prices.

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